Major Jordanian telecoms provider Umniah boast 1.4 million subscribers, with a market share of 30% in mobile services, and a leading 42% market share in broadband services.¹
🎯 They were fundamentally looking for a way to add interactive elements to better engage their audience in their rewards programme, Ucoin, but this sort of goal comes with multiple objectives:
The precise solution for Umniah was to embed their own branded versions of Drimify games within the app, giving users daily chances at earning points in exchange for their performances. 💡
In addition, they could earn points for inviting friends to join the network, hitting step goals, and interacting with their social media pages. Ultimately, users can exchange the Ucoin they earn for products, 🛍️ services, and discounts.
By gamifying their rewards programme with a customised Drimify experience, Umniah are encouraging users to play multiple times to earn more Ucoin, creating retention and sustaining user engagement in the programme, and boosting the time users spend in their app.
In a single month:
Key figures 🚀
Objectives achieved 😎
… to replicate their results! 💪
Contact us to find out more, and before long, we’ll be writing the next Success Story together. ✨
1. https://www.reuters.com/business/media-telecom/jordans-umniah-launches-5g-services-2023-05-17/
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