8M plays for telecoms titan SFR as they quadruple their engagement rates with Drimify

SFR (Altice Group) is a key player in the French telecoms market, with over 19M mobile and internet subscribers, as well as 570 shops spread across the country.

For over 4 years, they’ve chosen to work with Drimify (you’ll soon understand why 😎), and after 8 campaigns, they’re achieving increasingly stratospheric engagement rates. 🚀

The challenges

🎯 When you’re reaching out to several million customers nationally, there will be multiple objectives. The brand wants to:

• Create engagement with its audience and encourage acquisition
• Promote and reward its customer base throughout the year
• Develop loyalty and retention
• Increase the use and app store rating of the SFR & Moi self-care app
• Create a user journey to help customers discover new offers, the website, and the mobile app

After a game of heads or tails with the A-Team (we love playing), the mission was awarded to the DrimTeam, who also love it when a plan comes together.

The Drimify concept

A comprehensive gamification strategy with ongoing support for 2 annually recurring 5-week campaigns: a summer edition, ☀️🏖️ and then another in winter. 🎁 ☃️

The aim is to reward and encourage loyalty among their customers, while encouraging the adoption of their mobile app and the discovery of their offers on their website. The vehicle? Various game mechanics and instant win concepts, set up to distribute 1 million gifts that act as incentives. (If you’re working on similarly gargantuan scales, we can tell you the secrets to keep things running smoothly.)

🏆 Drimify’s winning strategy

We offer innovative solutions that can be adapted to the specific needs of each project. The Strategy Pack enabled us to analyse the challenges and define the objectives, leading to a gamification experience divided into different phases:

1. An initial public game phase, open to everyone through the brand’s website in order to boost acquisition
2. A second game phase is then available on the mobile application to boost downloads and usage
3. Participants win and are then invited to rate the application on the app store, encouraging 5 ⭐ ratings (Who isn’t happy and positively disposed to a brand after they’ve just been given a prize?)
4. By discovering features of the app or offers on the website, participants also win additional chances to play again every day, increasing retention on the mobile app, and doing so in a sustainable way

📱Games and gamification experiences “by Drimify”

Drimify’s catalogue of games and experiences feature enough variety so as to be adaptable to the objectives of any project. For SFR, we set up both instant win games (Scratch Cards, Wheel of Fortune, etc), as well as more customised experiences (snowball throwing, kite surfing simulation, etc.). When it comes to gamification, there are no limits to creativity. 💡

📢 Gamification campaigns promoted the right way

A mini-masterclass on how to make your campaign unmissable to maximise participation rates and engagement:

• Put banners on the website and other customer-facing areas
• Include in-app banners in your mobile app
• Send SMS messages
• Send push notifications via the mobile app
• Send marketing newsletters
• Integrate the key campaign visual across different media (invoices, support portals, login pages, etc.)
• Actively promote it on social networks

The success of a campaign depends on the quality of its promotion. So while you think about that, take a look at this: Drimify’s promotion checklist for your marketing game, and don’t hesitate to contact us for the DrimTeam expertise.

Results and KPIs

Key figures 🚀

• x4 on engagement rates (going from 300k participations in a campaign to 1.2M courtesy of the Drimify effect ✨)
• 8M participations per campaign
• 1.2M loyal customers for each edition

Objectives achieved 😎

• Boosting the rating of the SFR & Moi App from 3.2 to 4.4 /5 thanks to a surge of 5 ⭐ ratings (the positive effect of gamification 👌)
• + 115,000 downloads of the mobile app (to take part in the game 🎉)
• + 32% traffic on the Boutique SFR website 🛍️ during campaigns, helping to increase sales 🤩
• Constantly increasing adoption and retention in the App after each campaign 🥰
• Customers who come back for more anticipate the next edition 🥳

✨ The ideal Drimify package ✨

… to replicate their results! 💪

• The Drimify platform: A comprehensive catalogue of gamification experiences to create engagement with your audience all year round.
• The Strategy Pack: Your strategic support service to devise the best possible campaign and maximise its impact.
• The Creation Pack: Your turn-key creation service for unique gameplay in your brand’s colours.
• The Innovation Pack: Your tailor-made support service. This includes the design of the campaign theme, communications graphics, the development of exclusive game concepts based on the strategy, custom technical integration (API, Webview, and Web), server infrastructure tailored to your ambitions, recommendations for gifts and prizes, and comprehensive support through each phase of your campaign – before, during, and after its launch.

Contact us to find out more, and before long, we’ll be writing the next Success Story together. ✨