Supply chain solutions provider Assent achieve 97% engagement rate by gamifying digital event
Success Stories
Assent is a market leading supply chain sustainability management solution. Their approach is a blend of their SaaS platform, their managed services, and a regulatory team of subject matter experts staying on top of compliance and regulatory changes all over the world.
Their mission is to help their customers – complex manufacturers whose products have long design cycles and are made up of thousands of small parts – better understand their supply chains and make smarter, data-driven decisions with sustainability in mind.
The challenges
🎯 Assent holds an annual supply chain sustainability conference to give manufacturers the necessary insights to protect their market access and data compliance for the coming year. The event is called Evolve.
In addition to high profile keynote speakers, including Erin Brokovich and Chris Gardner, a mini-documentary premiere, and other planned events, Assent wanted to add an additional layer of interactivity and structure to Evolve, as they were holding it virtually.
Their challenge broke down into 4 distinct goals:
- Create engagement with the subject matter and reinforce key points
- Raise awareness of various elements of the Evolve event
- Give a community feel to a virtual event
- Distribute prizes to create excitement and positive brand associations
Games and gamification experiences “by Drimify”
Assent opted to use Drimify’s Dynamic Path™ – a powerful experience builder which allows you to combine multiple game engines to create a multi-level journey.
Utilising Drimify’s turn-key creation service, a mixture of 14 games were combined to create the user journey – called Evolve Quest. Groupings of 4 to 5 games would unlock on different days – some even at specific times depending on how they interacted or supported the live talk broadcasts.
A gamification concept in-theme with the larger event
The concept of Evolve Quest was “a transformative experience where you will unveil the secrets of sustainability across the globe,” with a sustainability superhero theme running throughout to elevate the overall message.
The first games, opening on day 1 of Evolve, were visually set against the backdrop of planet earth from space. With each group of levels, players got closer to earth, ultimately flying over a cityscape, and finally past a dam – visually representing their progress through Evolve Quest.
Experiences to drive community, support charity, and deliver sustained excitement
The multi-step approach allowed Assent to engage their audience in different ways to support various desired outcomes.
The question and answer games allowed them to get a sense of how much participants had learned from each day of the conference, and recommend specific event resources to help tailor people’s individual experiences of Evolve and get the most out of it. Instant win games, spaced apart, allowed spot prizes to be won, delivering excitement and an incentive for continued participation.
Other games sought to reinforce conference learnings and key supply chain sustainability information through pop-ups, while a Media Contest was used to encourage participants to share pictures of things specific to them to help create a community feel. Participants were also incentivised to contribute to the Media Contest to unlock a $10,000 donation to charity – uniting all in a large contribution to a worthy cause.
Meanwhile, more casual games like Pacman and Football, branded and coded to Evolve, added variety and fun to the game play, and gave opportunities to rack up more points to advance on the Evolve Quest Leaderboard – with the top 5 participants being eligible for grand prizes.
Results and KPIs
Key figures 🚀
- 97% engagement rate
- 3,231 unique views
- Hundreds of photo submissions sharing passions, views, furry friends, and smiles
Objectives achieved 😎
- Virtual attendees engaged in the event’s subject matter
- Key attractions promoted to their target audience
- Physical distance of attendees bridged through gamified collection of UGC
- Participants given agency in a $10,000 dollar donation through in-game incentives
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