Over 260,000 customer emails collected by Ocean Casino Resort’s gamified sweepstakes
Success Stories
Ocean Casino Resort is an award-winning hotel and casino spanning 20 beachfront acres of the Atlantic City Boardwalk in New Jersey. It was ranked the best hotel in Atlantic City by both the US News & World Report and Philadelphia magazine, as well as numerous other accolades across every aspect of its business – from the spa to the quality of the food.
In addition to 1,860 guest rooms, almost 2,000 slot machines and 130 table games in its casino, it also offers multiple dining and drinking venues, and plays host to live music, stand up comedy, as well as sporting events like boxing and MMA.
Ocean Casino Resort is architecturally notable for its impact on the Boardwalk skyline, with its hotel tower standing 710 feet (216 metres) high, making it the tallest structure in all of Atlantic City, and the second tallest casino tower in the United States.
The challenges
🎯 Ocean Casino Resort was turning 5-years-old – a huge milestone for the business. They were looking for a way to capitalise on the buzz from their celebratory social media campaign to host sweepstakes on their website.
Their goals included:
- Acquiring customer emails
- Driving web traffic
- Increasing brand awareness
- Fostering loyalty
📱Games and gamification experiences “by Drimify”
Ocean Casino Resort opted to use Drimify’s instant win games to facilitate their birthday sweepstakes.
A Slot Machine was customised to run for 3 months, distributing a range of Ocean Casino Resort-branded prizes like koozies, wine tumblers, and limited edition Hank Sauce bottles. The randomised prize distribution algorithm allowed Ocean Casino Resort to distribute approximately 3 of these prizes per day through the entirety of the campaign.
Additionally, everyone who played was eligible for additional prize draws, where 3 lucky winners would be awarded OceanTurns 5 experience packages throughout the course of the campaign, and at the end, a grand prize of $2,000 would be awarded to a single participant.
Results and KPIs
Key figures 🚀
- 466,688 unique views of the #OceanTurns5 Summer Digital Sweepstakes
- 75% engagement rate with 346,114 plays
- 265,549 emails collected through their Drimify marketing campaign
Objectives achieved 😎
- Half a million of visitors driven to Ocean Casino’s website through the campaign
- Increased brand awareness and loyalty through gamified, interactive marketing and its distribution of branded prizes
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