Event Games

Events, whether they’re corporate meet-and-greets, company retreats, team building exercises, or customer facing expos, can be awkward and overly formal at first. Introducing event games can go a long way to making them more fun, and as a result, encourage attendees to interact, make connections, and relax. Event games can be customised to bring out people’s competitive sides, encourage social interaction and cooperation, build team bonds, and enhance the event’s larger goals.

Event Games are interactive, digital experiences designed to engage and entertain event attendees in order to create a fun and memorable experience. They always serve a specific purpose relevant to the larger aims of the event, whether that’s encouraging people to let their guard down and relax, encouraging collaboration, or motivating people to explore the different areas and offerings at the event’s location.

By engaging attendees in a playable experience, they can be exposed to targeted messaging in a more immersive way than by traditional methods. Event games can also serve to enhance the overall experience of an event, or make a particular stand using gamification more memorable because it was more impactful. Because modern event games can be accessed via smartphones or tablets from QR codes, or at specially installed terminals, any attendee can play the games in real-time – they’re inclusive and efficient.

There are many types of games that can work for events, such as relevantly themed Quizzes, digital scavenger hunts that encourage participants to explore the event space, as well games that can utilise a highly visible leaderboard to foster competition and encourage people to visit the stand and participate. The best game for your event, or event stand, depends on your relevant business goals and objectives.

Creating event games is a lot easier than it used to be as game creation platforms like Drimify have a range of pre-made game engines available for you to customise to your exact needs. Simply create an account, browse the demos for the most appropriate game engine, customise all the game elements to your needs, publish, and integrate. It’s important to define your objectives, target audience, and budget before creation to ensure your needs will be met.