What’s a gamification agency?

Are you looking for a digital solution to dramatically improve your internal and external audience engagement capabilities? Not sure where to begin? Enter the gamification agency.

Gamification agencies specialise in delivering gamified content to boost user engagement. To gamify something is to apply game mechanics and game design elements to get the most out of users in any given task. This applies whether it’s for marketing purposes targeting customers, to facilitate learning in an educational environment, to supercharge corporate training, or to just motivate and get the most out of teams at a particular task. Making something that’s typically boring, difficult, or challenging into a game is the best way to get the most out of people.

Think about it this way, how many times have you heard people talk about experiencing a lack of motivation in their jobs? How many times have you seen it, or experienced it first hand? How many times during your education, whether that was at school or university, did you see young people taking shortcuts, not finishing the book, not having read the chapters, and generally underperforming? While there are plenty of people who are full gas at work and full gas through their education, you KNOW there are way more phoning it in or going through the motions.

But while you’re thinking about that, think about this: those same disinterested kids playing football in the park, and those same disgruntled office drones goggling up to hit the squash court – what do they look like scoring goals and swinging rackets? Hell for leather, right? They’re not playing in the world cup final or the Olympic Games, this is their leisure time. There are zero stakes, but they’re engaged in game play. This is universal human behaviour the world over. They’re competing, and achieving, and playing by a set of rules to do their best. Gamification seeks to take the parts of games that grab 110% of people’s motivation, and apply it to less fun tasks to achieve better results.

Defining a gamification agency

A gamification agency helps companies and organisations engage their customers and employees in gamified experiences to achieve specific objectives. The gamification agency is the team of experts who have the experience and knowledge to most effectively utilise game mechanics to engage an audience and guide them towards desired outcomes.

Gaming has been growing rapidly as an industry as technology has advanced, and the emergence of gamification is now being seen in many sectors and areas. Gamification platforms, like Drimify, make the creation of gamified experiences accessible to businesses of all sizes. From marketing with online competitions, to livening up events with interactive games around booths and stands, to levelling up internal company processes, such as through massive open online courses (MOOC) for corporate training, or team building and training with escape games or treasure hunts, or even to promote collaboration among employees.

The main services

Agency services, which are available through optional assistance packs when you use the Drimify platform to create your gamified experiences, provide advice to businesses on how best to implement gamification as part of a broader strategy to achieve their goals. They help identify opportunities where gamification can improve user engagement, generate motivation and facilitate knowledge retention, and develop implementation strategies. Agency services equals experts. They share their knowledge and experience to effectively integrate gaming principles to help your business.

Using a gamification platform like Drimify, you are able to monitor and analyse the results of your gamification initiatives in real time through your dashboard. Utilising agency services will provide you with more guidance and advice on how to most effectively utilise them to improve your gamification strategy.

Utilising gamification agency services can provide support from start to finish to ensure the successful implementation and maintenance of your gamification assets.

Benefits for a company of adopting a gamification strategy

As discussed, the main benefit of incorporating gamification into your business is obviously increased user engagement and motivation. By integrating game elements in employee training or customer satisfaction, it can help to increase engagement and motivation in a sustainable way, resulting in better employee performance and better sales conversions.

Gamification also has a significant impact on customer relations. Games are enjoyable, and intelligently designed gamification experiences encourage consumers to come back for more. That repeatability factor can increase brand awareness. If a user repeatedly plays your game, they’re repeatedly interacting with your content.

Gamified loyalty programmes can also help companies retain customers. By introducing playable experiences to newsletter signups or loyalty scheme members, with the opportunities to win prizes like promotional codes, you can deliver a memorable experience and incentivise conversions. Rewarding your audience keeps your audience. Marketing is essentially a massive war over market share. Gamification is a powerful weapon in this war that becomes more effective with every tectonic upgrade in the mobile and internet technology that supports it.

Improving the user experience

Gamification can also be used to improve the user experience (UX) of various business processes, which should lead to increased user satisfaction. In addition to gamifying processes, like an online course, or even an app, you can create customised Surveys to invite feedback from users. This could be from employees who have played through a multi-step training experience, or to customers to look for improvements after rolling out your digital transformation strategy.

Implementing a gamified experience also allows for the collection of valuable data to better understand the behaviours and preferences of an audience. With key performance indicators to analyse and measure results, organisations can adapt their strategies and objectives accordingly. A gamification agency can help monitor and measure the success of campaigns by providing key advice and analysis of a game’s performance, and identify possible future improvements.

The benefits of using a gamification platform with agency services

• Understanding and flexibility: they understand the unique needs of each project, client, and sector. This means they can adapt to your marketing plan and needs.
• Services and pre-built resources on their platform: this saves time and investment compared to developing solutions in-house.
• Creativity: tailored solutions to meet the specific needs and objectives of companies of all sizes and sectors. Finding game ideas or creative concepts to create quality content.
• Monitoring and analysis: by entrusting your project to specialists, you will have the assurance of continuous monitoring and analysis of your campaign data and results to best measure the effectiveness of your campaign.
• Greater reach for your campaigns: you will be able to target a greater number of potential customers with your campaigns thanks to the use of game strategies designed for your business and industry.

The superpowers of gamification to change the world

Do you already have a preference or an idea of what you want to offer as a gamified experience? You can create your gamification campaigns and projects easily on Drimify’s intuitive interface. Through agency service add-on options, you can get as much or as little help as you want. This goes right the way up to bespoke, turnkey solutions.

Gamification can be a complex field and requires knowledge and expertise to be implemented effectively and allow businesses to truly reap the potential benefits. A gamification agency brings the skills and experience to design and implement successful strategies from day 1 of your campaign.

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