What is a games marketing agency?
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A marketing games agency is exactly what it sounds like: a company that specialises in developing and creating marketing games for businesses and then helping to implement them.
A marketing game fits under the umbrella of gamification, which is the discipline of utilising game mechanics in typically non-gaming environments to motivate users to take desired actions. A marketing game strategy could be implemented as a playful way of promoting a new line of products, to collect data and generate leads, or as part of a “phygital” strategy to bridge the gap between bricks and mortar stores and online channels.
The 5 advantages of using a specialist agency
There are many advantages to using a games creation platform like Drimify that comes with options around agency support services. They’re run by experts who know how to target the right people with the right message, and can create compelling content that effectively promotes your brand and drives conversions for a successful digital strategy. Here are 5 of the most important benefits you can enjoy:
- Expertise: The team at a game marketing agency will typically have years of experience in the industry. They bring the knowledge and skills to create and implement effective and targeted marketing game campaigns to help you reach your goals.
- Understanding and flexibility: A successful marketing games agency understands that each project and client will have unique needs relevant to their industry, size, and aims. This means that as well as having a games creation platform, they will have assistance packages that can help you as much as little as you’d like with your project, right the way up to a bespoke solution.
- Services and resources: Agencies can help you save time and resources through a variety of services, such as graphic design, contest set-up, registration and winner management, results analysis, and more.
- Creativity: Marketing games creation agencies bring a deep and practised understanding about how games work, why people enjoy them, and what leads to them getting shared on social media. This knowledge can be applied to marketing campaigns to create truly unique and engaging experiences. An agency will be able to effectively collaborate with your game ideas and concepts to create quality content to help you stand out from your competition.
- Monitoring and analysis: By entrusting your project to specialists, you will be assured of continuous monitoring and analysis of the data and results of your campaign.
How to choose a game marketing agency?
To choose the right marketing games agency to meet your needs and objectives, there are some key elements to consider. Firstly, their approach to game creation is important. Do they have a gamification platform with demos you can try, or is everything bespoke? How does this impact on costs, and is their offering within budget?
Another key factor to consider is the overall experience of the agency. Do they have case studies, testimonials, or any content regarding their previous projects that you can see reflecting your own business challenges? While the scope of gamification is only limited by imagination, marketing is a fairly straightforward discipline: it’s simply getting people interested in your product, service, or event. A good marketing games creation agency will not only know how to apply games to this end for your business, but will probably have done something very similar before.
Use marketing games for your campaigns
Marketing games are a great way to get your brand in front of potential customers, whether they are B2C or B2B. They are also a fun way to engage with existing and prospective customers and can help you build a stronger relationship with them.
Using a marketing games agency, or even the agency services that come with a marketing games platform like Drimify, brings many benefits for your business and your campaigns. They can help you integrate your messaging and branding into gamified formats in the most effective way, and provide any additional agency support you might want or require.
When an easy to use games creation platform has agency services as an option, you can create your own marketing games easily with no coding skills or game creation experience, but expert help is only ever a few clicks away – as much or as little as you need to make your marketing games a success and help you reach your goals.
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