Optimise your digital strategy with marketing games

Are you looking for new ways to optimise your digital marketing strategy to get better results? If so, you’d be hard-pressed to find a more innovative or effective method than gamification – applying game mechanics to your marketing campaigns to create playable, interactive content.

Marketing games, easily created with the help of gamification agencies, have proved themselves highly effective marketing tools. For businesses looking to collect data, generate leads, or promote products and services, they simply offer greater audience engagement than more traditional methods.

But where to begin? In this article we’ll talk broadly about digital marketing strategies, and speak about how gamification and marketing games can be effectively used in your own strategy to help you reach your business goals.

What is a digital marketing strategy?

A digital marketing strategy is a business’s roadmap for establishing or augmenting their online presence through various channels. An effective digital marketing strategy must involve a variety of channels and techniques to be successful. To limit your approach is to limit your chances of success. The classic methods are through organic search results via search engine optimisation (SEO), social media campaigns, mailing lists, and paid ads. However, for a lot of brands, marketing games have become an increasingly popular and innovative component of digital marketing.

The importance of games and gamification in a marketing strategy

By integrating games and competitions into a digital marketing strategy, visibility and brand awareness increase. When users interact with content, as opposed to just being exposed to it, they are more likely to remember its visual aspects. These would be branded according to your company’s or product’s graphic style and general aesthetic. Users will also be far more receptive to any content within the game. As they are participating in an active experience, they will be more focused. Factor in fun, compelling gameplay, plus the potential to win prizes or discounts or show off a high score, and you have a piece of content that becomes far more shareable on social media.

Creating gamified media through a gamification platform like Drimify allows you to create an active relationship with your audience by encouraging them to participate. As the games ask users to take action, such as by answering questions or navigating online environments, users are engaged in your customised experience. By extension, they’re engaging with your messaging and content.

The addictive game mechanics within the experience encourage repeatability and focus, giving your messaging greater attention than more passive forms of media. These are coupled with contact forms that allow you to easily ask for personal details, alongside data collection through your dashboard. These features can help guide the ongoing development of your digital strategy.

A versatile tool to help your stand out in a crowded market

The digital sphere is competitive, and companies can be ferocious when it comes to marketing. SEO practitioners, webmasters, and social media managers are all well trained and highly focused on cornering their company’s niches. They’re looking to exploit every advantage. This is why marketing games are such an essential component of a modern digital marketing strategy. They’re something different, and they appeal to the human psyche’s inbuilt desire to play.

Not only do they draw in users, but they make it so much easier to execute calls to action. Whether you want to add names to a mailing list, or drive foot traffic to your bricks and mortar retail store, if you’re offering people some diversion, some fun, it’s easy to incentivise within the marketing game format. Maybe players win a discount code that’s only redeemable in your nearest branch, or to be in with a chance of winning a prize, they need to opt in to your newsletter or be counted among your followers on social media platforms. In the grand scheme of your digital marketing strategy, marketing games, as raw components, are highly effective lures. They can be used as bait for traffic across a number of platforms and complement your inbound marketing efforts and your social media strategy.

Using a highly intuitive marketing games creation platform like Drimify makes customising your own playable experiences easy. Without any coding knowledge or experience, you can create and release games in minutes. Collect user-data in real time from your Drimify dashboard to easily monitor key performance indicators (KPIs) to keep innovating the marketing game component of your digital marketing strategy.

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