How to generate more leads for your business | 5 proven lead generation strategies

Are you looking to stack the deck in your business’s favour to maximise your chances of making sales? Are you looking to make the most of events to ensure you’re leaving with as many customer emails as possible? Here are our top 5 lead generation strategies.

Generating leads is a top priority for companies looking to expand their customer-base, increase revenue, and ultimately drive growth. Beyond developing a product and bringing it to market, generating leads is the crux against which business success depends.

While this is in no way an easy task, there are proven strategies repeatable across different industries that any business can employ to start finding new leads.

In this article, we’ll run through actionable strategies you can use to re-invigorate your lead generation efforts.

1. Create user-focussed content marketing materials to capture audience attention

Content marketing is a powerful tool for lead generation. By creating valuable and relevant content based on what your target audience is looking for, businesses can attract and engage leads.

Whether it’s blog posts, videos, infographics, podcasts, or social media content, quality, strategically produced and published content allows you to demonstrate your expertise, encourage buy-in, and build trust with potential customers. By consistently delivering high-quality content, you can capture the attention of your audience, drive traffic to your website, and convert visitors into leads.

2. Drive traffic to your strategic pages by identifying opportunities in your SEO strategy

Search engine optimization (SEO) is essential for businesses looking to generate more leads online. By optimising your website and content for search engines, you can increase your visibility in search results and attract organic traffic. Effective keyword research, on-page optimization, and link building strategies can significantly improve your website’s rankings. When your website appears on the first page of search results, you’re more likely to attract qualified leads who are actively searching for the products or services you offer.

Even bricks and mortar premises operating locally can benefit from employing a local SEO strategy. You can target potential customers who are actively looking for products or services in your area. Local SEO involves various tactics, including but not limited to: optimising your Google My Business profile, creating location-specific content, and obtaining local citations and reviews.

3. Collect user data easily with gamified marketing

Gamification – applying game mechanics and principles to achieve greater user engagement in real-life situations – is an ideal vehicle for lead generation.

With Drimify’s gamification platform, you can easily customise Quizzes, contests, Surveys, and games that capture the attention of potential customers. How? Because they’re interactive, they can tell a story, and they tap into the desires for competition and diversion that are nearly universal in human beings.

These interactive experiences not only entertain and educate your audience, but also provide valuable insights and data that can be used for lead nurturing. You can also use intermediate screens to influence your audience with targeted content, and present them with data collection screens, where they’ll be more likely to submit their personal info, and opt-in to email marketing, as they’re more engaged in your message through interactivity.

4. Webinars and events

Webinars and events provide excellent opportunities to demonstrate your expertise, products, or services, and generate leads. By hosting webinars or participating in industry events, you can attract a qualified audience and position your business as a thought leader in your industry.

These interactive sessions allow you to engage with potential customers, answer their questions, and demonstrate the value of your business’s offering. By collecting contact information from attendees, you can follow up and nurture these leads effectively, ultimately converting them into paying customers.

Pro tip: Events are also an ideal venue through which to implement gamification for even better results. Gamified experiences as part of event itineraries can act as an icebreaker, help engage users in your messages through an additional medium, generate feedback, and even be used to encourage users to visit or utilise different booths or areas of your event – whether it’s a virtual event or an event taking part inside a physical venue.

5. Implement or optimise your live chat

Live chat is a valuable tool for lead generation as it enables real-time communication with visitors to your website. By implementing a live chat feature, you can provide instant support, answer questions, and address concerns, increasing visitor engagement and maximising your chances of converting a visitor into a customer. If you already have a live chat service, audit its performance, look at what hard systems you have in place to ensure consistent quality from operator to operator, and optimise to give the best possible user experience.

If your live chat resource is working on limited hours, this is a great place to implement gamification. You could, on strategic pages for specific ranges, integrate Product Recommendation Quizzes, which ask participants a series of questions about their needs, and ultimately recommend a product at the end of the experience. By including a contact form with options to opt-in, you can not only potentially create a conversion, but it can generate leads for you 24/7.

Key takeaway

Adopting all of these proven lead generation strategies can significantly enhance your business’s ability to attract and convert potential customers, and ultimately drive revenue and business growth.

Making profit and growing year on year comes from conversion, and conversion starts with leads. All these strategies are based around attracting and finding an audience, engaging said audience, and then building relationships to give you opportunities to make sales.