How to make your digital activities more fun | 4 strategies to help your digital activities make an impact

In today’s digital era, capturing and retaining your audience’s attention can be a challenge. With countless distractions at their fingertips, it’s crucial to make your digital activities not only engaging, but also memorable. How many TikToks or Reels is an average person scrolling through in a day? If you’re going to the trouble of creating a digital activity, you need it to pop and dominate your target user’s attention. This is how you drive them to your calls to action (CTAs) and broader objectives.

By infusing creativity, simplicity, and social elements into your digital experiences, you can create an immersive and enjoyable activity that leaves a lasting impression on your audience.

Read on to explore our ideas you can use to make your digital activities more fun, ensuring your audience remembers them long after they’ve finished participating.

1. Incorporate storytelling into your activity

People love stories. They transport us to different worlds, evoke emotions, and foster connections. By incorporating narratives or stories into your digital activities, you can take users on a journey and captivate them. Whether it’s a quiz, a scavenger hunt, or a virtual escape room, creating a compelling storyline will immerse your audience in the present, and enhance their engagement. It’s a shared experience: everyone suspends their disbelief and enters into the spirit of an event when careful thought and planning has been put into the details.

By integrating a narrative into your digital activity, you not only make it more enjoyable, but also make it a more memorable experience that’s easier for your audience to recall long after it’s over.

Pro tip: Structure the story of your digital activity through gamification. The Dynamic Path™ format on the Drimify platform allows you to easily create multi-step, multi-level events consisting of games, Quizzes, and pop-up audio visual and text content to take your audience on a branded journey.

Including features like a leaderboard retains excitement and engagement throughout your activity as users are focused on climbing the rankings to get the overall win. Interspersing instant win competitions such as Slot Machines or Scratch Cards to distribute spot prizes adds extra doses of excitement – even for those who slide back in the rankings through the early games.

2. Focus on simplicity and ease of use

When it comes to delivering effective digital activities, simplicity is key. People appreciate intuitive designs and straightforward user experiences that allow them to dive right in without unnecessary complications, so when you’re putting your activity together, get out of your own way and don’t try and cram every possible idea into it. By prioritising an easy, fuss-free user experience, you eliminate barriers to entry and maximise the chances of seamless engagement for your audience.

Consider creating a user-friendly mobile app, or a website or landing page that hosts your digital activities. Streamline the navigation, keep the instructions clear and concise, and provide easily accessible support if it’s needed. Whether it’s a virtual cooking class, a DIY tutorial, or a fitness challenge, make sure your audience can effortlessly understand and participate in your digital activity. By simplifying the process, you not only enhance the enjoyment factor for users, but also encourage broader participation.

The easier it is to get involved, the more people will want to get involved, and the more successful you’ll be at achieving your goals.

Pro tip: Learn from the world’s greatest storytellers. What do the best novels you’ve ever read and the best movies you’ve ever seen all have in common, regardless of genre or theme? They’re all lean, fuss free vehicles of storytelling. Every element serves the narrative. Don’t dilute your digital activities with superfluities and nonsense for the sake of utilising feature X or functionality Y. Always think about the end user’s experience.

3. Gamify your digital activities for increased user engagement

Drimify is a gamification platform that makes creating sophisticated and effective digital experiences easy – no coding knowledge or technical expertise required. With its user-friendly interface and extensive range of customizable game engines, Drimify offers endless possibilities for creating engaging and effective digital experiences, no matter the sector, no matter the business function, and no matter the audience.

Whether you’re organising a virtual trivia game, a personality test, or using digital experiences to promote a product, Drimify provides the tools to bring your ideas to life.

Pro tip: Modern gamification experiences made with Drimify can structure your whole digital activity, such as with a multi-step Dynamic Path™, as referenced in strategy 1, or be used more sparingly to add excitement, variety, and garner extra engagement in specific elements of your digital activities.

For example, if your digital activity is a combination of seminars, breakout rooms, and other media, you could include Quizzes, puzzles, or games, to reinforce messages or test how much people have absorbed. You could even use the Quiz format to pose scenario-based questions with videos to see how participants are able to apply key learnings from your activities to different situations.

Whether it’s the main ingredient or the seasoning of your event, gamification is a method to get the extra 10% of concentration and focus out of your participants. Why is it so effective? Because it’s interactive, fun, and pulling on the same psychological levers as sports and video games.

4. Include social features to make it a shared experience

Humans are highly social creatures, and creating shared experiences can significantly amplify the fun factor of your digital activities. By incorporating social features, you encourage collaboration, competition, and interaction among your audience, fostering a sense of community and boosting overall engagement.

You could integrate real-time leaderboards where participants can see their rankings and compete with one another, or look to include some sort of Media Contest that encourages users to share their creativity.

By leveraging social features, you transform your digital activities into social events, creating a sense of belonging among your audience. Making an activity a shared experience not only makes it more enjoyable, but also increases its potential to attract more participants, as players or users are more likely to share and invite others to join in the fun.

Pro tip: Use gamification to break the ice and get people out of their shells. For example, if you had a digital activity as part of a booth at an event, and had a digital scoreboard up, it could act as an icebreaker for attendees coming over to your stand and start a meaningful conversation.

Also, consider the likelihood that if someone who scored high on the leaderboard early in the day then saw their name had been knocked out of the top 10, they could be encouraged to return and play again, giving you more opportunities to engage and reinforce your message.

Key takeaway

When it comes to digital activities, capturing and maintaining your audience’s attention requires a highly strategic approach. By implementing any combination of these four strategies, you can elevate your digital experiences, making them more engaging, more memorable, and most importantly, more effective at achieving your goals.

So go ahead, unleash your imagination, and make your next digital activity a fun and unforgettable adventure for your audience.