A firm which specialises in the sale of medical equipment for hospitals and clinics was looking to make their mark with the presentation of their new scanner during a preview at an annual international fair. The marketing team first engaged clients and prospective clients in advance with an online game broadcasting the event.
The game was available to the crowd through professional social media accounts as well as a targeted email campaign. This communication also included an invitation to visit their stand at the event to play the second part of the game and double their chances of winning.
Giving our launch campaign both a digital and physical presence allowed us to send out some ‘teasers’ in anticipation of the release of our scanner. Using teasers gave us the opportunity to interest our professional audience and therefore attract more visitors to our stand at the fair.
A large majority of our prospective and existing clients played the first game online as well as second instalment which was available at our stand. The prize draw at the end of the event was the grand finale of the campaign which went really well.
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