Sanofi score 95% completion rate marketing pain management solution to healthcare practitioners
Success Stories
Sanofi is a multinational pharmaceutical, biotechnology, and healthcare company on a mission to “chase the miracles of science to improve people’s lives.”
Their major research and development focuses are: immunology, neurology, oncology, rare blood disorders, rare diseases, vaccines, and artificial intelligence.
The challenges
🎯 Working in newer areas of medicine and healthcare, Sanofi often takes on challenges which require getting buy-in from the medical industry.
In partnering with start-up Music Care to launch their pioneering pain management app, Sanofi had one such challenge.
The Music Care app is a digital solution for pain management through music, based on an algorithm that uses music to reduce and manage pain, stress, and sleeping disorders, both to work harmoniously with, and compliment, more typical treatments.
The key objectives were:
- To promote the Music Care app and get buy-in from medical practitioners for quicker adoption rates
- To educate medical practitioners so they can prescribe the treatment to the most suitable patients, and assist patients in using the app in the most effective way
📱 Games and gamification experiences “by Drimify”
Sanofi and Music Care partnered with Drimify to create a gamified learning journey.
Getting across potentially complex or out-of-the-ordinary ideas can require a more interactive approach, particularly when targeting busy professionals.
Utilising Drimify’s Dynamic Path™ format, an experience builder allowing you to create multi-module journeys out of different game engines, a gamified user journey was built exploring the Music Care app.
Through quizzes, audio quizzes, and informative pop-ups, placed in a tactical sequence to tell the Music Care story, participants learned about:
- The science and theory behind the app
- It’s clinical trials and results
- How it works, so they could help patients use it
As a final touch, participants were certified and awarded with a digital diploma.
Results and KPIs
Key figures 🚀
- 95% completion rate from participants who engaged with the experience
Objectives achieved 😎
- Higher adoption rates among practitioners and patients with the Music Care app being used by 300 healthcare facilities, as well as outpatient care
- Better trained medical practitioners on best use of app as a direct result of a custom-built gamified learning journey
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