Multilingual gamified experience engages thousands of budding language students for ESL

Success Stories

ESL is a global leader in study abroad programmes, offering tailor-made courses in over 15 languages across more than 200 locations.

ESL describe themselves as being “on a mission to bring the world closer together through education, languages, and cultural exchange” with a strong focus on academic excellence throughout their offering.

The challenges

🎯 ESL was looking for a way to engage language enthusiasts around the world in a fun but challenging experience that effectively marketed their range of languages and destinations in a “show, don’t tell” sort of way.

Essentially they were looking for a highly on-brand student recruitment aid.

They wanted something easy enough that there was no barrier to entry and having fun, but difficult enough that the most gifted and knowledgeable budding polyglots could stand out.

ESL’s solution to this challenge needed to:

• Be available in 7 languages
• Act as an effective data collection tool for student recruitment
• Be easily shared and distributed across social media

The Drimify solution

ESL opted to use the Drimify gamification platform, and to ensure the end result was perfectly optimised to the task, they also enlisted the expertise of the DrimTeam through our agency service packs.

The Drimify solution: a Quiz inviting language enthusiasts to identify over 100 languages from all around the globe, balancing language diversity, randomness, and with a progressive learning curve. Essentially a hybrid, mostly a marketing game, with some of the DNA of an educational game.

And of course, translated into 7 strategic languages, with a selection page for participants to select their native tongues and play accordingly.

The end product for ESL was a powerful and polished marketing tool it could use, edit, refine, and adjust without any technical expertise, building the game’s collection of voices and accents from all over the world in line with their needs.

Built mobile-first, the game is easily run through a modern web-browser on any modern device, making it easy to distribute by email, QR code, and shareable across social media platforms.

It’s a perfect experience to whet the appetites of potential students for ESL’s courses, and enabling the leaderboard allowed ESL to add a level of competition to the game which further motivates participants to focus more on the branded content.

📱 Games and gamification experiences “by Drimify”

Through Drimify, creating experiences in multiple languages is fast and simple through the multilingual option. Natively through the platform, you can translate all interface buttons to your choice of over 30 languages, leaving you to just add the translations and localisations for your experience-specific copy to the different fields.

Additionally, the Quiz format on Drimify supports audio and video-based questions, making it an ideal option for creating learning and marketing games with listening or viewing components. For similar examples, this approach could be adapted for sign language or music tuition.

We are very happy with the final result! We especially appreciate Drimify’s flexibility and availability during the whole time, the clear and detailed way in which they explain things, the creative solutions to problems and quick responses. We obtained a good piece of content and we will definitely look to develop it more in the future!
Maëlle De Bernardini, Global Online Marketing Manager

Results and KPIs

Key figures 🚀

• Thousands of participants across different countries
• One game available in 7 languages to connect with a global audience

Objectives achieved 😎

• Extensive data collected to help with ESL’s student recruitment
• A powerful communications tool adjustable for future projects

Want to know more?

Your ideal Drimify plan

Your Drimify plan

Drimify is the no-code gamification platform for engagement and loyalty. Whether as a standalone solution or integrated effortlessly into existing systems, access a rich catalogue of customisable gamification experiences ready to plug-and-play, along with exclusive features like the Dynamic Path™ and the Combo™ for more immersive user journeys. Supercharge engagement across your operations and drive business growth.

The Strategy Pack

Enhance your approach to audience engagement with expertly crafted strategies. Our DrimTeam of gamification experts collaborate with you to plan and seamlessly supercharge your project, optimising every touchpoint across the user experience. Let us help amplify your success with our proven tactics and innovative digital experiences.

The Assistance Pack

We work together, setting up the experience with you (or for you), providing expert guidance and technical integration assistance, refining and optimising your gamification experience right through final validation to project completion. Ideal for those looking to save time, gain peace of mind, or learn how to get the most from the platform.

The Creation Pack

We take care of everything! The DrimTeam turnkey solution - including premium design and our own internal validation process - delivering a polished plug-and-play experience optimised for your goals. Most of our clients purchase Creation Packs in advance for volume discounts, keeping Drimify's agency services on tap to maintain audience engagement year-round. Let us help you achieve your goals effortlessly.