Government agency INRAE’s gamification experiences educate thousands of web visitors year-round
Success Stories
The National Research Institute for Agriculture, Food, and the Environment (INRAE) is a leading public research organisation. They are a government agency committed to providing solutions for “life, humans, and the earth.”
Their mission is to produce and distribute knowledge pertaining to societal challenges within their remit – namely climate change, food scarcity, and biodiversity loss – and contribute to innovation and public policies that combat those challenges.
The challenges 🎯
As a research organisation, INRAE is in the business of sharing knowledge.
While this extends to working with governments, and collaborations with universities and other research facilities across the globe, they also seek to be a resource to the general public through their website. They were looking to improve that aspect of their external content.
Their challenge broke down into the following components:
- Adding a layer of interactivity to the “Learn and understand” section of their website
- Educating the public on their areas of expertise, both year-round, and at events
📱 Games and gamification experiences “by Drimify”
INRAE opted to customise a number of Drimify’s fully customisable games to meet these challenges.
All games created on Drimify can be embedded on a webpage in a couple of clicks, making them easy to integrate into existing online learning libraries, and because they’re designed mobile-first, no matter what device users are accessing the games on, the playing experience will remain optimal.
Games optimised to meet educational objectives
INRAE customised educational games around a range of topics related to nature, agriculture, and the environment.
They made good use of the intermediate screen functionality to deliver additional informative content, balancing interactivity with education. They also used closing screens to direct participants to strategic web pages where they could learn more about certain topics.
The games were given their own subsection in the “Learn and understand” section of their website, offering multiple different Drimify experiences to help visitors learn more about the natural world and biology, made available year-round.
Additionally, one-off games were created to coincide with key events built around awareness objectives – adding interactivity and structure to maximise the impact of these strategic dates in INRAE’s marketing calendar.
The repeated and varied use of gamification ultimately conditions audiences over time, and through the Drimify dashboard, delivers all sorts of statistics to help improve gamification strategies from project to project.
Results and KPIs
Key figures 🚀
- 7,298 visitors engaged and educated on targeted subject matter and redirected to strategic informative pages (and counting)
- Multiple live Drimify experiences running year-round ready to distribute knowledge to curious minds, day or night
Objectives achieved 😎
- More effective educational resources provided for visitors to the INRAE website
- INRAE’s mission to distribute knowledge supported in a more playful way, educating people about food and the natural world
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