E-health brand Doctolib engage over 1,450 employees through event gamification for global rebranding
Success Stories
Doctolib is a cloud-based appointment-scheduling and patient referral platform.
Founded in 2013, they’ve grown rapidly since, with 900,000 medical professionals and 80 million patients currently using their platform.
During the COVID-19 pandemic, Doctolib was selected by the French government to be their official partner for managing vaccination appointments. They now cover nearly the entire population of France, and have a significant presence across Europe.
The challenges 🎯
Doctolib are major players in the European e-health and medical software scene, but it’s an extremely competitive space.
To stay relevant and continue growing, they’re continuously innovating their offering, essentially striving to become the equivalent of “Microsoft or Google Suite, but for doctors.” After so many innovations over the years, the time had come to update their visual identity.
A company’s visual identity is all the external and customer-facing aspects of a brand that are “visible,” such as the logo and the typography among others. For such a key update to the very makeup of a company to be successful, it requires employee buy-in.
This was the challenge Doctolib were looking to overcome, specifically:
- Adding interactivity to an internal event launching the campaign
- Helping employees discover all aspects of the new visual identity
- Explaining some aspects of the choices made in a fun and memorable way
📱 Games and gamification experiences “by Drimify”
Doctolib had a launch party for their employees – “Doctolibers” – where they would learn about their new visual identity.
To add an extra layer of engagement to this event, they opted to create multiple Drimify games, both to make the event more fun and the message more memorable, but also as a way to distribute goody bags with prizes reinforcing key points.
They customised a Memory Cards Game utilising different aspects of the new visual identity that then needed to be matched up – an ideal game mechanic for the task due to its focus on imagery.
This game included strategic pop-ups, triggered by certain matches, which would deliver messaging explaining the choices behind the design choices to help with buy-in. Because players are already actively trying to retain information, this makes them all the more likely to absorb the messaging in the pop-ups.
Additionally, they customised a Scratch Card as an engaging and appealing way to distribute the swag bags of prizes and gifts. Tote bags and mugs and the like, decked out in the brand’s new logo and colours, can help keep the memory of a good event and a positive experience alive for longer.
A catalogue of customisable game engines that are easy to deploy
All game engines you can customise on the Drimify gamification platform are easily integrated into events, either through direct links or embed codes for web pages and terminals, or through QR codes which can be downloaded in a click through your dashboard.
In this case, “Doctolibers” were able to access the games by scanning QR codes printed onto the event’s signage.
Results and KPIs
Key figures 🚀
- 1,459 employees participating and engaging with Doctolib’s new visual identity
- An 80% engagement rate
Objectives achieved 😎
- Employees getting onboard with the new branding and understanding what it represents
- A more successful, smoother running, and memorable event because of the inclusion of gamification
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