Spin to win competition ideas for more effective marketing
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Marketing is a cut-throat function of every business. You need target customers and demographics to know what you do, and what your point of difference is, otherwise you have nobody to do business with.
However, the rules of the marketing game keep changing. Technology and social media have rendered the marketing landscape almost unrecognisable to what it was in the early 2000s.
Therefore, any method or digital tool you can utilise to cut through the noise and pull ahead can add enormous value to your campaigns.
This is where a custom spin to win competition in the form of a digital spin the wheel can pay huge dividends. People love to play, and love to win. The chance at a prize is almost a guaranteed attention grabber when said prize is tailored to the audience. This engagement can then be channelled into getting across marketing messages and influencing customers to take desired actions.
This article is all about using spin to win competitions to most effectively level up your marketing campaigns, with use cases, and specific tips and ideas to get the best possible results from your spin the wheel game.
How spin to win competitions can improve your marketing campaigns
This list isn’t exhaustive.
The fact is, spin the wheel games are one of the most widely recognised instant win games available to businesses. Prize wheel games are used for internal communications and employee engagement campaigns, as well as in education, and marketing both B2B and B2C, because pretty much everyone knows how they work.
You see a wheel of prizes, you know there’s a chance to win one of them. It doesn’t matter if it’s in physical form, or an online marketing game you can access through your phone.
It gets people’s attention and draws their focus, which can then be redirected to achieve business goals.
The truth is, when it comes to motivating and rewarding users, there’re almost no limits on what a spin to win contest can achieve.
Boost conversions while promoting new products
When you’ve gone to the trouble of developing a new product and taking it all the way to market, you want it to sell quickly on its release so you can make the biggest possible returns on the investment.
A great approach here is to have a limited number of your new product available as the top prizes, and advertised in the title or description, and the marketing, of the game. This is the bait, or the lure, to encourage people to play.
Pretend it’s a new games console, or a new premium piece of sporting equipment. It’s a significant cost to buy one, so the chance to win one through a spin to win competition is a huge incentive to participate.
Additionally, if you’re using Drimify’s spin the wheel generator, you can set it so that all losing participants receive a generic promotional code which gets them money off the product for a limited promotional period.
Even if this is only 10 per cent off, it’s that extra push to make a purchase. They play to try and win the big prize, go through an intermediate screen where they watch a hero-piece video promoting the product, then they don’t win, but do get 10 per cent off – at scale, a significant percentage of people who might not have bought the product so early, with the messaging, plus the discount code, now will.
Pro tip: Don’t even attach the promotional code to the losing screen. Attach it to a second prize option, make the volume way higher than the expected traffic, and set the spin the win competition to 100 per cent winning game.
This way, nobody ever sees a losing screen or an “unlucky” message, and the whole experience is extra positive.
Raise awareness of your brand through an experience
If you use Drimify to make your spin the wheel game, you could look to build on it by combining it with a quiz and intermediate content screens through the Combo™ – our experience builder that allows you to combine games into direct user journeys.
This way, the quiz and content screens engage and educate participants, and the spin to win contest comes at the end to deliver the prize or promotional code.
The spin the wheel opportunity should be mentioned in the title or the description, and the whole experience should be billed as a chance to win – the extra question and answer game gives participants more time in your branded environment, and gives you more opportunities to educate them on your point of difference.
Add interactivity to loyalty programmes and increase sign-ups
Gamified spin to win competitions are great additions to loyalty programmes.
A good loyalty programme should work for both the brand, and the loyal customer. Instant win games like spin the wheel randomly distribute prizes while harnessing attention – which as already discussed – can be used to get across key messaging and offers.
The spin to win competition can also serve as a great way to encourage more sign-ups to your loyalty programme.
You could embed your digital spin the wheel on your website, and even have QR codes around your physical premises to be scanned – again, loading the big prize opportunities front and centre in its marketing to get across the benefit of playing. The closing message – win or lose – is that you can sign up to the loyalty app for more chances to win, with a call to action (CTA) button linking them to the sign up/ download page for the app.
Data collection for more personalised marketing
Personalisation is a major mover in segmenting mailing lists, creating more effective ad targeting, and perhaps most importantly, understanding your customers to build personas and improve your approach. And this is all achieved through customer data.
Marketing games like spin the wheel competitions are one of the most effective ways to collect and enrich customer data at scale.
This is because you typically have a data collection form before your prize wheel, where in addition to the usual name and email address, you can also define various drop downs, tick boxes, and even open fields for people to fill in.
If you use a short and targeted data collection form, where you ask just the right questions and nothing more, you can effectively collect first and zero party data through these forms. (Afterall, who wants to fill in a long form with a scroll depth of two screens?)
Like with all the use cases listed here, your spin the wheel must be well designed and have a compelling prize to make it attractive to play, but the amount of data you can collect at scale is truly impressive.
Act as an icebreaker at in-person events
Whether it’s a convention or an exhibition, a well designed spin the wheel game is a great way to attract customers, distribute SWAG and more premium prizes, collect leads, and act as an ice-breaker and conversation starter.
It works better than a tabletop spin the wheel game, as there’s nothing to pack away at the end of the day, it controls the prize volumes, and gives you extensive data to assess how it’s performed and calculate its return on investment (ROI).
Pro tip: Have it available to play on a dedicated tablet, but also use signage around the event and on your stand to display the QR code to the game. This will avoid it getting too busy, and act as a failsafe if the tablet has technical difficulties, or people are struggling to get phone service.
Key takeaways for spin to win marketing contests
Everyone knows how they work, so if you have a campaign where you’re looking to maximise engagement and need a versatile and effective digital tool for the task, a spin the wheel game is a strong option.
The list here isn’t exhaustive, but will be adjacent to most marketing challenges you’re likely to encounter, and can serve as starting points for building your own campaigns.
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