Why use a specialised platform to create your online contests?
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Above all else, people love to win, and to have a chance of winning delivers anticipation, excitement, and for the lucky few, potentially an exciting grand prize, such as the latest hot tech item or a premium experience. For a chance at a grand prize, people are motivated to engage, to listen, to participate. They’re concentration can be drawn onto your messaging, your marketing, to absorb targeted information that endears or promotes your brand, and to perform required actions for a shot at the big prize.
For these reasons, online contests can be a great way to bolster your social media marketing campaigns, support your eCommerce platform, as well as gather user data and augment your marketing email lists.
However, managing competitions can be complicated, especially if you are creating several at once, or if you’re a small to medium-sized enterprise (SME). This is where a specialised contest creation platform can help, offering you a simple and effective solution.
But what exactly is a competition?
Okay, so maybe nobody actually asked this question, it’s common knowledge, right? But maybe we should clarify the raw components of what constitutes a contest that can serve business purposes.
Contests that businesses can use for marketing purposes are a gamification tool that invites participants to interact with an application or a social media account, or to perform some set actions to be entered into a prize draw or giveaway, or try to reach the top of a leaderboard in order to earn a reward. Contests can be organised online, on social networks, on websites, and even through mobile applications.
To organise a competition, you need to define the rules and criteria for entry, as well as the conditions for winning the prizes. It is also important to publish clear rules that don’t violate any local laws or legislation pertaining to prize giveaways, and if you’re promoting your contest on social media (which for the best chances of success, you absolutely should), you’ll need to ensure none of your rules or calls to action (CTAs) violate any platforms’ policies or community rules.
The different advantages of a dedicated contest creation platform
So what’s a contest creation platform? That’s maybe a more legitimate question that requires answering.
If you as a business are looking to run an online contest or competition as part of your marketing campaign, whether that’s a free to enter contest, or even a paid contest, that’s a big project to undertake. A competition creation platform takes a lot of the pressure off, as it essentially gives you the tools to put together contests from scratch yourself – no coding knowledge, no investing in specialists, and no excessive research time.
In short, a contest creation platform like Drimify is a software solution that allows you to customise tried and tested game engines to create more nuanced, more sophisticated contests that can easily be shared across social media networks, and offer you advanced metrics and contest management through your dashboard.
No more trawling your Instagram or Twitter feeds for entrants, no ad-hoc methodology for calculating return on investment (ROI) and engagement levels after the fact. A contest creation platform brings the whole process together and allows you to deliver a more varied range of experiences.
A wide choice and catalogue available
Specialised competition platforms offer a wide range of possibilities for companies wishing to use contests and competitions as components of their marketing campaigns. With a range of game engines available that can be tailored to deliver on precise marketing goals and objectives, brands can select and customise the base game or contest according to their project.
Specialised platforms, such as Drimify, also offer solutions for the creation of e-commerce competitions, with various game mechanics proposed. The objective is always to promote visibility among targeted communities. By using specialist platforms, companies can maximise the engagement of their subscribers while optimising the creation and management of their campaigns.
Easy to create and quick to deploy
Contest creation platforms are above all other things quick and easy. They allow brands to design and create a game in a short period of time, without the need for development or programming knowledge. In addition, a platform like Drimify can take care of the management of participants’ data, and automatically determine the winner, or winners, according to the prizes they have to distribute and the manner of selection.
Once a brand has created their online contest on their Drimify dashboard, they can publish them across their social media accounts and websites with just a few clicks. The online contest creation platform is an efficient, time-saving device for any brand looking to deploy marketing contests and games as part of campaigns, without the need for investing excessive time and effort into development.
Data collection and export for use in future campaigns and decision making
Online contests created on a gamification platform allow you to collect real-time information on their performance. The data on how users interact with games and contests, available on Drimify through your Drimify dashboard, such as participation rate and engagement rate, can be used to determine how effective contests have been, and to improve future games and contests as you learn the types of experiences that best resonate with your audience.
Games and contests that seek feedback, like satisfaction Surveys and even Product Recommendation Quizzes (which are great additions into digital calendars of online contests), could even be used to inform future research and development as you learn about audience preferences and needs.
Drimify, the ideal contest solution and platform
Innovative contest mechanics
Drimify is a competition platform that offers a wide range of innovative mechanics to help you reach your goals in your marketing campaigns. You can consult the products section of our website to discover our various game engines that are ready for customisation.
Intuitive and quick to learn interface
Drimify’s solutions are designed to be easy to use, and quick to deploy. We also offer more advanced customisation options to better suit your brand and corporate image. You can take charge of the entire graphic design of your online competitions, or let our specialists guide you with optional support add-ons, for as much or as little help as you need
In terms of format, the principle of delivering a mobile-first experience plays an important role in the design of modern online contests. Mobile-first means designing our games with a focus on the mobile version, and gradually adapting the web design for larger screens. In this way, we ensure the best possible user experience on all types of media and devices, to ensure the biggest possible impact across target audiences.
Head over to the website, create a free account, and start seeing what’s possible today.
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