Enterprise-grade online jigsaw puzzle maker: What’s needed?
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The almost conversational aspect of jigsaw puzzles makes their digital counterparts an A-grade communications tool.
Whether you’re challenging customers to quickly assemble a subversive image of your new product in action, or you’re inviting your employees to put together and unveil your new branding and logo, you’re giving them the pieces to put the picture together themselves.
It’s extremely neat and incredibly engaging.
But what jigsaw puzzle generator are you using? Is it up to par?
In this article, we’re looking at what makes a jigsaw puzzle maker or generator worthy of describing itself as “enterprise-grade,” so you’ve got the information to choose a platform that’ll deliver maximum return on investment (ROI) to your business.
Using the power of jigsaw puzzles to tackle business challenges
To complete a jigsaw puzzle, participants don’t exactly have to “lock in.” It’s not flying a fighter jet, and it’s not a high stakes sporting event, but it is a puzzle that demands to be solved.
However, the jumbled image or photo that are the puzzle pieces in disarray creates a psychological itch to our perceptions that demands to be scratched. The image wants to be put together, and whether you consider yourself a “dissectologist” or not, most people do feel an urge to neaten things up.
Think about this: have you ever hung up a painting or a photo or a mirror, seen it’s not straight, and not taken the time to fix it? How many houses are you a guest in where everything on the wall is hanging at an awkward angle?
The answers are: no, never in a million years would I leave everything crooked, and almost none, because I try to not associate with such utter villainy.
This human instinct to put things together, and the satisfaction we feel at solving or fixing something broken can be tapped into to achieve business goals.
When you put together an image as part of a jigsaw puzzle, you really focus on the image or the photograph we’re assembling. From a marketing or communications perspective, this focus is valuable.
- It can encourage them to associate the positive emotions of solving the puzzle with your branded image
- The focus from the puzzle can then be directed to a strategic page or website from a call to action button (CTA) on the end screen
- The anticipation of playing a jigsaw can be used to encourage participants to submit demographic data and preferences in data collection forms, and even opt-in to marketing newsletters
What do we mean by a jigsaw puzzle maker?
By jigsaw puzzle maker, we’re talking about basically a template for you to fill in the gaps.
You insert your photograph or image, and then the template, or game engine, breaks them up and makes it into a custom jigsaw puzzle.
It requires no specialist skills or expertise.
What your business should look for in an enterprise-grade puzzle maker
There are any number of jigsaw makers or jigsaw creation tools, but if you’re looking for one to use to support your business, whether it’s to create marketing games or employee experience games (EX), you need one that’s going to tick certain boxes.
The following list is what we consider the bare minimum for a jigsaw puzzle maker to qualify as “enterprise-grade.”
1. Extensive branding options for professional looking jigsaw experiences
If you’re making a branded experience, it needs to match your branding.
Enterprise-grade online jigsaw puzzle makers should allow you to:
- Include your logo
- Customise your background
- Different font style option and control over font size
- Exercise some control over the appearance of the buttons
- Define a custom URL
2. Intermediate screen functionality to tell stories and achieve business goals
Intermediate screens are the connective tissue that lets gamification experiences like online jigsaw puzzles really flex their muscles.
You should be able to place intermediate screens before or after your jigsaw puzzle, and have options for:
- Data collection forms to collect user data
- Content screens that can be illustrated with images, videos, or audio along with text
- A leaderboard option as an online jigsaw puzzle can be used as a competition
3. Scalability to handle bigger enterprise needs
Your online jigsaw puzzle maker to be truly useful for businesses should be adaptable to a range of projects.
At the very least you should be able to:
- Define the size, or puzzle piece count of your online jigsaw puzzle from small mobile friendly numbers to bigger numbers suitable for tablets and larger touchscreen terminals
- Have multiple levels of your jigsaw puzzle so participants can solve multiple images or visuals for projects requiring longer engagement times
It’s also a nice add-on to be able to integrate the online jigsaw puzzle into a larger, multi-step or multi-level gamification experience, made up of different game mechanics, or to deliver different puzzles every day as part of a longer campaign.
This isn’t commonly offered on many gamification platforms, but on Drimify, you can combine your online jigsaw puzzle in a direct sequence of games using the Combo™, or as part of a longer user journey with a Dynamic Path™.
4. Multiple publishing options for deployment and integration
You should be able to deploy your online jigsaw puzzle game through a variety of methods natively through your digital jigsaw puzzle making software.
At the least you should have options for:
- A direct link or URL for sharing online and across social media platforms
- An embed code for hosting your digital jigsaw on webpages
5. A comprehensive data export and statistics at a glance
One of the major advantages of gamification over more traditional marketing (and early, physical versions of puzzles) is the amount of data it generates.
An online jigsaw puzzle maker fit for business use should offer:
- Easy data exports that correlate their entries in data collection forms with their score, the time they took, the language they played in, and their session ID
- Statistics that can be glanced at and manipulated to help calculate the ROI of your jigsaw puzzle, such as the engagement rate and the completion rate
6. More than just a jigsaw puzzle maker app
Here’s a key one.
If you’re going to take the time to learn a platform inside and out, it should be offering you more than an online jigsaw puzzle.
The same way it should be offering you more than a quiz, or more than a spin the wheel game, if you really want the maximum bang for your buck, you should look for a games creation platform that offers you an extensive catalogue of games across varying categories.
The basic approach to game creation on Drimify is simple and intuitive, and a person with no experience can grasp a working knowledge of how it works in just seven minutes, and because so many aspects are common across games, they can start working on any of the 30-plus game mechanics on the catalogue.
Online jigsaw puzzle creation has never been easier
We built our jigsaw puzzle template with businesses in-mind, to improve marketing and communications, and we’re confident it’s better than any alternatives when it comes to real business needs.
Create an account for free, or log in if you already have one, and start building your first online jigsaw puzzle to see just what you can achieve through gamification.
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