Christmas personality test ideas for marketing: 5 ideas
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When Christmas comes around it’s time to go big on your marketing, but did you ever consider adding personality quizzes to your campaigns?
Personality tests are a great gamification tool for customer engagement because they offer participants an element of self-discovery, while still connecting to your brand or your messaging.
In this article, we’ll run through our top 5 ideas for creating personality tests specifically to help your Christmas marketing campaigns, along with specifics of how they tie into tangible business goals.
Why use personality tests in your Christmas marketing?
The fact of the matter is, people are looking for diversion. They’re looking to be entertained.
But they’re also looking to be represented.
The reason it’s such a huge deal when a popular franchise casts a woman or a minority in a lead role is because it’s opening up a whole new audience that can see themselves as part of the story.
Personality quizzes tap into the same psychology, except a well-designed personality quiz can never miss.
Every participant will get the most appropriate result, or personality type, depending on their answers to the questions, so everyone is on their own journey.
For proof of just how effective they are, just look at the success of Buzzfeed-style personality quizzes, which took the internet by storm pre-2010 but are still going strong to this day. Using them for your Christmas marketing taps into the exact same logic.
Enhancing personalisation and connections with customers
This makes the personality test perhaps the most personalised marketing game you can create to connect with your customers over the holiday season.
In addition to the data collection form, where you can gather demographic data for customer data enrichment, you can also form questions that directly tie into their perceptions and preferences of your products and services.
Their answers here can feed into that customer data enrichment in a seamless way that ties into, and potentially adds to, the overall user experience (UX).
It also allows you to personalise or tailor prizes or rewards attached to your personality test, or larger gamification experience if the personality test is a level on a longer journey.
Lead generation and conversion potential
This vehicle for engagement came out of women’s magazines in the 1960s, evolved into the popular Buzzfeed-style quizzes we’re nearly all so familiar with, and over time, has proved a great way to hold user attention, which can then be redirected towards branded messaging and desired actions.
For concrete ways the personality test can be used to channel audience engagement into direct user actions that deliver wins for your business, consider:
- An intermediate screen after the questions inviting them to participate in more fun quizzes and experiences for your brand by ticking the email marketing opt-in box
- Including a call to action button (CTA) on the result profile that either links to product pages, or to a site where they can redeem a code for a special price
Top 5 Christmas personality test ideas to boost your holiday campaigns
You might be thinking, “That sounds great, but it also sounds a bit technical, and we don’t have that kind of expertise on our payroll,” but think again…
With personality test makers like the one on the Drimify gamification platform, customising your own personality quiz has never been easier.
You just create your profiles, and attach the answers to your questions to them, set all your branding and customisation options, and you can have a pro level personality test game for marketing made and ready to launch inside a morning’s work.
So those are the mechanics and the how-to of it, but what about ideas and creative direction? If you’re not sure where to start, check out our top 5 ideas below.
1. Which Christmas movie villain are you?
You could do Christmas characters generally, but isn’t it more fun to be the bad guy?
The Grinch? Either or both of the Wet Bandits? Whatever Sinbad was up to in Jingle All the Way? Hans Gruber (or not…)?
Christmas movies are in the collective culture, so can pretty much work for any brand or website looking to generate some interactivity and connect with their audience.
2. What goofy straight-to-streaming Christmas movie plot is most likely to befall you?
Which would you prefer?
Would you rather give up your generic big city job, ditch your workaholic husband, move back home to a small town, fall in love with the old childhood pal who had a glow up, and work with him to save the local bakery that only makes gingerbread houses?
Or, disillusioned with the concept of love, meet a knight for some high concept nonsense reason, and embark on a fish-out-water love story set against the backdrop of Christmas?
The culture has grown to embrace bad Christmas movies, despite most of their plots feeling like they got spat out of AI, so this is a really fun way to play into that trend (that seems, for better or for worse, timeless).
How this can help your business: Say you’re a streamer or you produce these types of movies… you can use these to not only promote new releases, but learn what sorts of scenarios people want to see. “Do you prefer plots involving time travel?” for example. “Do you like to see teen heart throbs all grown up playing your leads, or unknowns?”
Not in the movie business? This could easily be adapted through the Drimify personality quiz template for other industries on the customer-facing end, particularly if there’s a tongue-in-cheek angle to it.
3. Have you been naughty or nice this year?
Fundamentally – if we take religion out of it and focus on the popular culture of it all, Christmas is about if you’ve been naughty or if you’ve been nice.
Ask your audience a series of questions about what they’ve done over the past year, and finally, assign them a naughty or nice profile.
If they’ve been naughty, they get sent to an instant win game through the CTA button where everyone wins a discount code.
If they’ve been nice, they get sent to a different instant win game through the CTA button where they could be in with a chance of a grand prize (but will win the discount code if they don’t win the prize).
How do I stop people spamming the game to get a shot at the grand prize? On an enterprise-grade personality quiz builder like Drimify, you can limit people to a single participation by any number of means, such as by their email address.
What does this do for my business? You can intersperse intermediate content through the personality test to tell your branded story, while the instant win game which follows it delivers discount codes to drive conversions.
4. What does your true personality want for Christmas dinner?
This is a good one for brands in the cooking space, such as appliance manufacturers, meal prep companies, or even restaurants.
Turkey and the trimmings may be the go-to in your household, but that’s just not a global thing.
Create personality profiles of different meal options, and assign answers to them, then at the end, they can learn about an alternative Christmas dinner option, or item from another culture they could include. The CTA button on the end screen could link to a recipe on your website.
5. What Christmas morning routine have you been missing your entire life?
Christmas traditions are an interesting thing.
Some families start with a bacon sandwich, some will go straight to stockings, some will go presents first, and so on and so forth.
But what about when people move away and new families or social groups (worthy of spending Christmas with) form?
This is compelling from a customer/ target respondent’s perspective as it can open their mind to new possibilities.
The challenge for you is to find ways to connect your products and services to those possibilities. For example: maybe someone will discover that their Christmas Day routine will be improved by a run up and down the biggest hill in town first thing in the morning – and that CTA could connect to your website’s running shoe and accessories landing page.
Who does this work for? This works for brands with product ranges big enough to cater to multiple activity options and personality types. Brands like Amazon, Target, or John Lewis.
Next steps to creating your own personality tests for Christmas
The more on-theme, the more on-brand, and the better connected to your products and/ or services your personality test can be while still being fun, the better it’s going to perform.
The technical side is made easy when you use personality quiz builders like Drimify, the creativity side is down to you, but any of the above ideas can serve as starting points or inspiration for bringing your own campaigns to life.
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