Marketing Calendar

Marketing Calendar & Campaign Planner

This is your marketing events calendar for the year. Plan for key moments, holidays and occasions to motivate and reward your customers and employees through gamification campaigns.

December 2024

Time to go big on customer experiences to deliver sustained engagement over the entire month, and take time to celebrate end-of-year success with your teams. Use marketing games, loyalty experiences, and event gamification to level-up communications across the board.

Marketing Calendar 14 Christmas contest ideas to make your festive marketing campaign sleigh
Marketing Calendar 12 Boxing Day marketing contest ideas you can use that punch above their weight

January 2025

This is all about New Year’s resolutions, goal setting, and starting as we mean to go on. Use marketing games to connect your customers to your sales campaigns, and build gamified journeys to re-engage your employees in the company mission.

Marketing Calendar Top 6 New Year’s online contest ideas
Marketing Calendar Top 6 online contest ideas for January sales and winter sales
Marketing Calendar Serving up 6 Australian Open online contest ideas for better tennis marketing
Marketing Calendar 5 Blue Monday online contest ideas to make customers smile

February 2025

This is the time to show your customers the love they deserve with tailored gamification experiences that strengthen brand loyalty and promote customer retention.

Marketing Calendar 6 online contest ideas for the Six Nations rugby competition
Marketing Calendar 6 Chinese New Year online contest ideas for Spring Festival marketing
Marketing Calendar 10 American football contest ideas for Super Bowl marketing
Marketing Calendar 14 Valentine’s Day contest ideas to woo your audience

March 2025

We’re well into the swing of things now, so keep your momentum going by gamifying your projects, loyalty programmes and crafting more playful employee experience campaigns.

Marketing Calendar 6 Carnival online contest ideas for better Mardi Gras marketing
Marketing Calendar Top 6 online contest ideas for St Patrick’s Day marketing

April 2025

This is the time to spring into action and grow your external and internal communications activities - customise thematically relevant marketing games to promote new products, and add quizzes and puzzles to your employee training for better retention and engagement.

Marketing Calendar 14 Easter competition ideas to help you crack your springtime marketing campaigns
Marketing Calendar Top 6 online contest ideas for Earth Day marketing

May 2025

Everything seems possible in the month known as the gateway to summer, so capitalise on better weather with fun gamified promotions and inspirational employee experiences.

Marketing Calendar 10 Mother’s Day contest ideas to help your next campaign hit the motherlode
Marketing Calendar Top 6 French Open online contest ideas for Grand Slam marketing

June 2025

It's time to turn up the heat with customer and employee engagement efforts as summer gets into full swing.

Marketing Calendar 10 UEFA Euro online contest ideas for football marketing
Marketing Calendar 11 Father’s Day contest ideas for the daddy of all campaigns
Marketing Calendar Top 6 online contest ideas for World Music Day marketing

July 2025

This is a peak customer engagement month as multiple premiere events take place which you can tie your marketing around, and amplify through gamification.

Marketing Calendar 10 Olympic online contest ideas for medal-worthy marketing

September 2025

This month is a key season change, so capitalise on the back-to-school vibes that go beyond the classrooms, and prepare your teams for Q4 success with gamified experiences.

Marketing Calendar 13 contest ideas to boost your back-to-school campaigns

October 2025

This is the month to embody the Halloween spirit by being fearless and playful, as much with your employee experiences as with your marketing.

Marketing Calendar 15 Halloween contest ideas to spook, chill, and thrill your customers

November 2025

The marketing opportunities are coming in thick and fast, with multiple key occasions in the last full calendar month before the festive season. Use gamification to make your campaigns “phygital” to capitalise on your physical and digital real estate.

Marketing Calendar Black Friday: 8 marketing contest ideas to boost your promotions
Marketing Calendar 14 Cyber Monday marketing contest ideas to supercharge your BFCM campaigns
Marketing Calendar 7 Thanksgiving marketing game and online contest ideas

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See how game-changing companies are making the most of every engagement with Drimify.

Education Syngenta score 86% engagement rate by gamifying agribusiness operations across departments
Nonprofit Mcdonald’s charity foundation use gamification to motivate 3,115 donations
Training EFP hits 72% prospective trainee engagement score in gamified enrollment campaign
Gamification Over 4,350 worldwide employees engaged by Idemia’s cybersecurity gamification experience
Events Beauty giant Coty score a +92% increase in average basket spend through gamification
Marketing Monaco government score 91% engagement rate for CSR gamification experience targeting business travellers

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