Raise public awareness

An ecological organisation created an awareness campaign about selective waste sorting and reducing waste over a one-month period. Each week a new game helped to highlight a different theme and educate the general public in a fun way. Videos were also integrated into the games to make the message even more powerful.

The campaign was broadcast on the organisation’s website, on social media, and was even promoted on a morning television show on a national channel.

The results of the experiment are very positive.Using games in our campaign has allowed us to reach a wider audience, especially children, and has brought more visibility to subjects that are important to us.