How to increase sales | 6 strategies you can use to skyrocket revenue

The nature of business success ultimately comes down to how many product sales you can make, or how many subscriptions of your service you can sell.

Obviously a lot of factors go into running a successful business, but when it comes to making sales – the action that keeps the lights on, makes shareholders happy, and gives you the capital to grow as a business by investing in your offering – there are some strategies you can focus on that can have a bigger impact than others.

Here are 6 of those strategies that can have a direct positive impact on sales, and are repeatable across different industries.

1. Make sure you have the right product or service

Before focusing on sales, ensure that your product or service is meeting the needs of your target customers. You can’t make sales if your offering isn’t fit for purpose, or has fallen behind that of your competitors.

Conduct market research, gather feedback, and make necessary improvements to enhance what you’re offering your customers. If the product or service is meeting customer needs, it becomes a lot easier to sell – it becomes more of an introduction and an explanation than a targeted pitch.

Pro tip: Get an idea of how people feel about your product or service by quickly and easily customising a Survey on the Drimify platform. Quickly get quantitative and qualitative feedback on your offering by distributing your Survey online through a direct link, and in physical locations through a QR code.

2. Give your customer facing channels a health check to improve the user experience

You should take a critical look at your website, social media profiles, and any other customer touchpoints. Optimise them for a seamless and user-friendly experience that’s 100% on-brand. Streamline the purchasing process, provide clear and compelling content, and make it easy for customers to get in touch with you.

Ask yourself, if you had no concept of how your business ran on the back end, and tried to make a purchase, how would you find your experience? You could even tailor a customer satisfaction Survey on Drimify, and include a link on people’s invoices to get quantitative and qualitative feedback on the current experience you’re providing.

Pro tip: Using the Drimify platform you can create and embed a Product Recommendation Quiz on strategic pages of your website. These can act as a digital sales person to ask browsing customers a series of questions, and identify the most appropriate product based on their answers, helping to make conversions and educate customers.

3. Build relationships with influencers

Social media influencers are in every niche of every industry, and carry huge sway across their communities no matter what you’re into. While there are levels of influencers, to be worth working with they’ll offer your brand access to a large audience, and allow you to benefit from their credibility as independent agents.

Identify relevant influencers who align with your brand values and engage in partnerships, collaborate on content, give them products to review, and give them their own trackable promotional codes to offer subscribers.

4. Gamify the customer experience to maximise user engagement and drive sales

Intelligently incorporating gamification throughout the customer experience will boost user engagement, help you collect data, enable you to market more effectively, and even contribute to customer conversions.

You can customise pre-made game engines on the Drimify gamification platform to easily create branded marketing games and puzzles to challenge your audience in an immersive experience, or even create a Media Contest to source user generated content (UGC). By issuing a fun challenge, or inviting users to get creative, they’ll be more susceptible to submitting personal information, opting in to your marketing, and be more receptive to pop-up content such as videos and audio which you can include on intermediate screens within your creations.

You can also customise instant win games like the Slot Machine or Spin the Wheel with your branding, and use them as a highly visual way to distribute promotional codes.

Pro tip: Gamification experiences created on Drimify generate data for every user action taken, so in addition to capturing personal data, you get to know your audience’s preferences and behaviours better, but also have solid data to evaluate how effective your gamified content is.

For example, if you’ve created a multi-step game to educate users about a new product, and there’s a step where a significant number of users are abandoning the experience, you have the information to easily improve your content. Compared to traditional audio-visual content and articles, where you have limited stats like time spent on page, unique visitors, and downloads, gamified content created on Drimify gives you a fuller picture on how it’s performing and how it can be refined.

5. Implement a referral programme

Turn your satisfied customers into brand advocates by implementing a referral programme. Offer incentives or rewards to customers who refer others to your business. Word-of-mouth recommendations have a powerful impact, and this strategy can help you acquire new customers while fostering loyalty among your existing ones.

6. Utilise retargeting ads

Capture the attention of potential customers who have shown interest in your products or services but haven’t yet made a purchase with retargeting ads.

Retargeting ads allow you to display targeted advertisements to those individuals as they browse other websites or social media platforms, reminding them of your offering, and encouraging them to revisit your site and make that purchase.

Key takeaway

Increasing sales can be difficult, as it’s not always clear which action you should take to deliver the most impact.

The best approach is to be methodical and logical. Start by ensuring your product or service meets customer needs, and optimise your customer-facing channels. Then you can look at other strategies, such as influencer marketing, gamification, referral programmes, and retargeting ads.

These strategies are all repeatable across different industries, and offer real potential to improve your sales.