Engage local and national communities

To celebrate its anniversary, an animal protection organisation has developed a fun game concept for the general public. The association came up with an advent calendar-style concept in which a new game is available every day of the month.

Quizzes, instant winner games and other fun content become available each day. Goodies are up for grabs in exchange for participants sharing their contact details. These games give the organisation the opportunity to talk about the cause it supports, offer players the chance to support them through donations and spread the word about the organisation’s major upcoming events.

We are very satisfied with our Drimify partnership and we have received a lot of very positive feedback on this digitised campaign.The series of mini-games helped us to properly celebrate the organisation’s anniversary whilst raising awareness of our daily actions. We even received new memberships and new donors thanks to the many shares on social networks.