An urban community created a quiz to highlight issues related to entrepreneurship, integrating questions about the advantages of the geographical area for businesses. The idea is to push the participants, but especially the managers, to consider the idea of establishing their company in this agglomeration which offers them some advantages in terms of development.
The quiz was broadcast by an online media campaign specializing in management and economics.
The results of this quiz-based campaign have been very positive. We have received several requests from companies in our sector who wish to set up in our area.
The game concept has clearly contributed to the attraction in our business division.
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