Participants in your Video Contest will be able to submit their best video (or videos) around your pre-determined theme. You set the rules, you set the brief, you set the criteria. Is there a prize for the most creative video? Are entrants limited to a single entry, or can they submit up to 5? Will the winners be decided by you, or will you determine a shortlist, and invite users back to pick the winner in a Voting Gallery?
From your dashboard, you can easily create and organise your own online Video Contest. With various customisation features, and an easy to use moderation system to manage video submissions, you can create and control the entire contest from a single place.
Like Photo Contests, Video Contests are a type of competition that can be used to engage your audience and encourage them to participate by stimulating creativity and their desire for social interaction.
Video Contests are a great way for you to offer a more sophisticated gamification experience to your audience, and one that not only makes the most of how advanced mobile video technology has become, but taps into something that’s become culturally mainstream anyway. Through the live streaming and story features on the various social networks, who isn’t a mini-blogger or their own video biographer these days? With the video editing capabilities of a lot of today’s smartphones, participants can use the Photo contest brief as an invitation to put together their best work.
One of the major wins of running a Video contest as a brand is that you’re able to collect user-generated creative videos and content for future promotional use. The sheer variety of possibilities, particularly as the mobile video technology continues to advance, means you can continue to make Video Contests and enjoy incredibly improving results.