Promote a new project or event

An international group specialising in the trade of raw materials wanted an innovative way to publicise their new branding which included a graphic charter reflecting the company’s values and their new logo. They were able to put together a six step Dynamic Path™ combining quizzes, personality tests, memory games and more.

The experience allowed the entire employee team to develop a better understanding of the company’s values and their new goals. Over the course of the journey the new graphic charter was revealed (the colours, shapes, lettering and overall concept), leading to the penultimate stage of the experience where the new logo is finally unveiled. The experience ended with a more playful game to end the experience in a fun and positive way.

We wanted to create an event to mark the release of our new branding and share our ambitions with as many people as possible. The experience that Drimify provides allowed us to achieve these goals using a fun approach.

We are now confident that ‘gamification’ in general facilitates the communication of clear messages and the education of an audience, both internally with employees and externally with our customers and partners. We found it really beneficial to our communication strategy.