A prestigious airline company wanted to thank both its casual and frequent passengers by offering them the Big Summer Quiz with plane tickets to Singapore up for grabs. The campaign was mainly circulated on social media and via the company’s newsletter, allowing players to add ‘Miles’ points to their loyalty programme.
The quiz consisted of 10 questions about trendy destinations at the time and the company’s values and it gave the firm an opportunity to grow its image and reputation amongst its audience whilst subconsciously stirring their desire to travel. At the end of the competition, a grand prize draw announced the winners of the plane tickets.
We benefitted from the valuable advice which Drimify offers, knowing how to focus as much on the strategy as on the creation of the device. We had fairly tight deadlines so we provided the content, visuals and graphic charter and then Drimify took care of the rest for us. The next thing we had to do was distribute and promote the campaign on social media.
The campaign received an excellent participation rate from our audience and considerably increased the number of followers on our Facebook and Instagram pages. This technique was so successful that we did the same in the winter campaign and once again saw excellent results.
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