A large international perfume and luxury goods company has launched numerous deals in Duty Free in airports in order to boost sales. When connecting to the airport’s wifi, travellers were invited to click on a banner to take part in a quiz. The answers to the questions could be found on the shelves of Duty Free – for example, “What shape is the new Hugo Boss perfume bottle?” – therefore encouraging travellers to browse the shop.
Participants could win up to 30% discount to be used immediately in the store. The offer was also available via social media since you can now preorder your Duty Free products online.
We strive to energise the promotion of our brand at the heart of Duty Free which logs more and more travellers year-round, so we were looking to stimulate impulse buying in an original and fun way. Using marketing games allowed us to increase the average spend of our customers by 92%. A first pilot campaign rolled out in London Heathrow Airport yielded excellent results and we then adopted the same approach in other large international airports.
We have used Drimify for many years now and it has always been a great success.
Easily create your tailor-made gaming scenarios. Combine multiple types of games with your interactive content (videos, images and text). The ultimate experience.Find out more
All forms of interactive questionnaires to create your quizzes, surveys, personality tests, product and service recommendation models, assessments…Try the demo
100% customisable popular game concepts to easily create your arcade games, reflection games, competitions and other fun experiences.Try the demo
Scratch cards, one-armed bandit or wheel of fortune. Customise the graphics and the prizes to be won and our algorithm will take care of the distribution of winnings.Try your luck
Raise awareness, educate and get involved with Serious Games tailor-made to suit your ideas. Combine your educational content with different types of games for an immersive experience.
Send us a description of you game concept or gamification. We will take some time to explore your project and send you our best offer.
HTML5 apps without limits.Try the demos Try Drimify
Thanks to the use of Drimify games, we have been able to compile a collection of effective leads which allows us to d...
In the incredibly competitive sector of online sales, offering engaging and original sales tactics on a regular basis...
The product recommendation questionnaire has been extremely effective for the marketing of our new range of smart dev...
We offer a complete approach including auditing, content creation, solution deployment and result tracking.Get your free quote