An organisation collecting small change supported by France’s First Lady formed a partnership with a large telecommunication company to collect donations via a national campaign. The concept hinges upon the creation of a game based on the organisation’s values and allows the general public to win points, join the leaderboard and be entered into a prize draw.
In order to be entered into the draw to win prizes like smartphones and more you must make a €5 (£4.40) donation to the organisation by sending a code via text message. At the end of the campaign, the list of participants and donors are brought together and the names are drawn from those whose names appear on both lists.
Our game-based campaign created immediate engagement with the general public and boosted donations to the organisation. The conversion mechanism of having the game linked to the list of donors is evidently a tool which helps us to harness the full potential of the campaign.
The combined expertise of our partner and Drimify opens a whole new perspective for the organisation in terms of communication.
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